Beyond the Binary

Binary thinking is super helpful with coding, but not as helpful when understanding humans. Many research approaches focus on binaries such as…

• beautiful vs ugly

• black vs white

• happy vs sad

• pros vs cons

• good vs bad

• right vs wrong

While these approaches are helpful in some cases, it limits how we understand each other. To discover the most relevant and actionable “why” aka problem to solve, my approach to research and learning about user’s needs embraces that as humans, we are complex beings that are agile in our growth and evolution.