Starship Technologies
App Redesign | Two Week Group Project
OVERVIEW
TEAM
Me, UX Researcher; Valerie Moore, Market Researcher; Stephen Dunford, UX Designer
CHALLENGE
Evaluate the usability of the Starship Delivery App
Identify areas of improvements and create a hi-fi prototype of a proposed improved app
RESEARCH QUESTIONS
How does the usability of several food delivery apps compare?
What do new users to the starship deliveries app want in the app?
METHODS
Contextual Inquiry
User Interviews
Usability Testing
Qualitative & Quantitative
General & Market Research
User Survey
Heuristic Evaluation
Site Mapping
User Flow
RESULTS
Users want a simple and convenient food delivery app.
Starship Delivery’s app takes more steps from start to finish when placing a delivery order compared to competitors.
FINAL FIGMA PROTOTYPE
MORE DETAIL
DISCOVERY & RESEARCH
General research
Listen to 6 podcasts about starship
Watched youtube videos on starship
Read articles on starship
Research articles about starship
Read reviews on several social media sites
Reached out to organization
Goal: understand starship’s main long and short term goals as an organization
Market research
Interviewed store manager of store that uses robots
Interviewed competition at dax
User interviews
9
Contextual inquiry
User survey
Competitive & comparative analysis
Feature inventory
Heuristic evaluation
Site map
DEFINE
Problem statement
Sam and Pat need a more convenient and contactless way to get food delivered because they have busy lives and limited resources.
Creation of personas
I statement
I want a more convenient way to order food affordably.
How might we’s
HMW make it more convenient for users to order food and reorder food?
HMW predict what the users want before they know what they want?
SKETCHING & IDEATION
Design studio with team while constantly referring back to analyzed research
NARROWING SCOPE & STRUCTURE
Affinity mapping
Design studio with team
Identify main user flow focus for this project
PROTOTYPE & TESTING
Three rounds of testing after initial lo-fi prototype creation
FINAL FIGMA PROTOTYPE
WHAT I WOULD HAVE DONE DIFFERENTLY
Reached out to Starship Tech day 1 of this project
Organized next steps into UX focus, business focus, and user focus
After learning a lot about team communication, I now have a better approach to teamwork where I would
Focus on listening (even more than I already do)
Have more patience with myself (and others)